Apple's U.S. blog recommends the acquisition of 100 billion U.S. dollars exclusion Facebook

 So far, Apple's acquisitions are small, the purchase price of less than 1 billion U.S. dollars, such as the acquisition of services company Fluid Music Lala. A year ago, Apple spent $ 300,000,000 acquisition of a mobile advertising company Quattro Wireless. Although the 6 months before Apple's rumored interest in acquiring chip maker ARM, but the company has never had one billion U.S. dollars level of acquisition.

Lead: U.S. tech blog Businessinsider critic Eric Jackson (Eric Jackson) Zhou Sanzhuan, says that Apple should be 1000 billion acquisition of social networking site Facebook, the two companies merged, it will dominate the future technology industry, became the first technology companies worth trillions of dollars.

Apple's current market value of 3150 billion U.S. dollars in cash reserves amounted to 600 billion yuan. Analysts speculated that Apple will use the money for dividends, repurchase stock or acquisitions. Apple has acquired a company should be ranked list of the top position, that is Facebook, the social networking site in order to get it, Apple should be willing to pay the cost of 100 billion U.S. dollars.

view of this, the world may only Apple can afford to pay such a high price, while Google may think the price is too high. Why Zuckerberg and Google co-founder on an equal footing? Rejected in the series of Yahoo, Microsoft and Google, after throwing to the olive branch, Zuckerberg may be more willing to be Apple's acquisition, for two reasons. First, it will help to ensure that Facebook to enter the Chinese market. Zuckerberg visited China late last year, visited the Baidu and Sina. He also spent 1 hour every day to learn Putonghua. Alone the power of Facebook, Zuckerberg can not enter the Chinese market, he needs the help of Apple, whose products are very popular in China.

last October, Apple CEO Steve Jobs (Steve Jobs) unexpectedly appear in the conference call with analysts, he asked how to use the huge cash reserves, said: there will be one or more of the strategic opportunities, due to its huge cash reserves, we can seize these opportunities.

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However, Facebook than any company in the world will publish targeted ads. Facebook and Apple merged the two companies, will become a potential Facebook and its investors that they may be tomorrow IPO, and quick access to 70 billion U.S. dollars of valuation (the valuation of the company's most recent 500 billion). So, Apple's final offer could reach 100 billion U.S. dollars, the only way, Facebook's shareholders would agree to the deal.

but Google AdWords and search operations through the establishment of the advantages have far compared with two years ago. In fact, if you believe Steve Jobs, the user consumption habits and from the PC to the iPhone, iPad mobile devices such change will pose a potential threat to Google. Last June, Jobs said: . Therefore, the question is: If not through Google's text or display ads, advertisers after 5 years how to grow to the user? Apple is very clear how the user data, applications, and iTunes content interaction. They will also know how to use the mobile device users to make payments.

However, Apple should not conclude that nothing. For Apple, the acquisition of which company is considered Apple chip manufacturers to increase the gross profit margin, but not the The next 10 years to bring strategic opportunities to give Apple the only company that is Facebook.

Second, the deal could be more potential opportunities for both sides. Apple's acquisition of Facebook can be integrated in the next 10 years, the most valuable products, became the most popular software platform for information sharing, so that advertisers can better targeted ads. COO Tim Cook, Apple now (Tim Cook) in the short term should not be Apple's head, but Zuckerberg himself was expected to become the world's first company worth trillions of dollars CEO. This will cause many people's attention. (Jiang Xue)

for Facebook to establish contact with the Ping will certainly be a big moneymaker for Apple. A media company executives recently disclosed that the addition of this feature, its site traffic increased by 30% overnight. However, for this reason alone not sufficient to prove the reasonableness of the acquisition of Facebook. Facebook and Apple have a common enemy: Google. Google AdWords can take advantage of the core text advertising business, with the iPhone / iPad compete with the business and Facebook spend more resources.

interesting is that Apple last year to participate in 1 week before conference call with analysts, Jobs invited to Facebook CEO Mark Zuckerberg (Mark Zuckerberg) CPC home dinner. According to reports, the subject of two social networking service around the Apple Ping started. Apple initially Ping service, the idea is to allow iTunes users to share music experience with Facebook friends, but Facebook's conditions are very harsh, Jobs finally gave up the idea.