Design management, what is in China - 2009 Tsinghua International Design Management Conference impression

 The reason is the impression of speaking, is because no time to read the proceedings, only from the three-day conference presentations and papers reporting the scene sketched a rough outline.
General feeling is that Chinese and foreign guests on the conference presentations Basic is the The problem, now more concerned about the brand, services, and globalization; a relocation of manufacturing industries in Western developed society, they are increasingly concerned about the design and management experience in the social and economic dimension.
Design Management in China, the theme is completely different. China's manufacturing industry is moving from price competition to quality competition, competitive local access products (which include product design), very few enter the brand competition. Thus, the present is the era of the introduction of total quality management, design quality has become one of an important part. designed to manage the current requirements of our enterprise to make the design process management, project process makes the most reasonable, the most reasonable design costs (not least), quality of design optimization, design and smooth implementation of the new products have The most effective mechanism of market returns.
we design researchers and consultants should help enterprises to establish the operational experience of large projects and coordinate the relationship between large-scale projects, coordinate projects and the relationship between business strategy. We are likely to encounter to the dilemma is that there is no business or management projects for major design sense; or, even with this awareness, to start looking for overseas suppliers. Indeed, the vast majority of Chinese design researchers did not have research experience in this area. In fact, the vast majority of overseas research institutions do not have such experience to the operation of such a project company or a minority, is that these small businesses, much widened the gap with us.
my team's experience is that the local occupation material advantage, collaborative research, quickly improved. We study the past ten years, based on the intersection of sociology and the field of design research, the rapid accumulation of research experience to Chinese consumers, including consumer segmentation theory, lifestyle and taste ( with color) data, etc. The accumulation of these long-term overseas research institutions can not solve the problem in a short time. In this way, they will find us. In this cooperation, we own initiative to learn their methodology. In this process, the team I grew up.
near future on China is a good testing ground for design management. foreign design team will start in the competition field experiment. to pay for the strategic management of large design The customer is not much more to small and medium enterprises in the economy of ants. We must quickly locate their own team, in this market, find their place, otherwise, we would be quickly eliminated.